When it comes to protecting your products or latest brewery creations, there’s a lot of confusion surrounding the difference between trademarks and copyrights.

What’s a trademark, and why do I need it?

A trademark, in the simplest of terms, is a word, phrase, symbol and/or design that will not only help identify your product, but also help distinguish your product from competitor brands.

It’s important that breweries and brew pubs undergo the trademark processes at an early stage, as there’s nothing more important than securing the rights to your specific brand names.

The difference between trademarks and copyrights, although seemingly confusing, can be simply conveyed as this: trademarks protect commercial names, phrases and logos (i.e. the name of your beer and the logo of your company). Copyrights generally protect creative works (i.e. the design of the label on your beer). While both may be important, it’s the trademarks that are of the utmost importance for breweries.

Selecting a trademark attorney

For breweries and brew pubs, it’s important to select a trademark attorney that best fits your business and industry. At Drumm Law, we specialize not only in the craft beer and brewing industry, but in the area of trademark law, as well.

“Our bread and butter is trademarks,” said Mike Drumm, attorney and founder of Drumm Law. “Think about it — why do you buy Blue Moon? You’re buying that brand because that brand means that quality of beer (that you’ve come to expect).”

About Drumm Law

At Drumm Law, we’re proud to offer trademark lawyers with expertise in the area of beer, breweries and brew pubs. We work with all of our clients to help them efficiently, and cost-effectively:

  • Select and file proper trademark applications
  • Undergo trademark clearance searches
  • Defend/file trademark application prosecution
  • Monitor trademark usage and maintenance
  • Conduct intellectual property audits
  • And more…

Learn more about how Drumm Law can help protect your beer trademarks.