How to Trademark Beer With The Right Attorney

When protecting your products or the latest brewery creations, there’s a lot of confusion surrounding the difference between trademarks and copyrights. Here is what you need to know to trademark your beer.

What’s a Trademark, and Why Do I Need It?

A trademark, in the simplest of terms, is a word, phrase, symbol, and/or design that will not only help identify your product but also help distinguish your product from competitor brands.

Breweries and brew pubs must undergo the trademark processes at an early stage, as there’s nothing more important than securing the rights to your specific brand names.

What is The Difference Between Trademark and Copyright

Although seemingly confusing, you can simply convey the difference between trademarks and copyrights as this: trademarks protect commercial names, phrases, and logos (i.e., the name of your beer and your company logo). Copyrights generally protect creative works (i.e., the label’s design on your beer). While both may be important, the trademarks are of the utmost importance for breweries.

Selecting a Trademark Beer Attorney

Choosing a trademark beer attorney who best fits your business and industry is essential for breweries and brew pubs. At Drumm Law, we specialize not only in the craft beer and brewing industry but also in the area of trademark law.

“Our bread and butter are trademarks,” said Mike Drumm, attorney, and founder of Drumm Law. “Think about it — why do you buy Blue Moon? You’re buying that brand because that brand means that quality of the beer (that you’ve come to expect).”

Hire Drumm Law as Your Trademark Beer Attorney

At Drumm Law, we’re proud to offer trademark lawyers with expertise in beer, breweries, and brew pubs. We work with all of our clients to help them efficiently and cost-effectively:

Select and file proper trademark applications
Undergo trademark clearance searches
Defend/file trademark application prosecution
Monitor trademark usage and maintenance
Conduct intellectual property audits
And more!